AppOpener Studio / Original creator playbook

Write the brief before the pitch.

Make the deliverable, permissions and review process legible. A local draft is not a published gig, and an approved draft is not a paid invoice.

  1. Name the audience and the single message. Specify format, approximate length, aspect ratio, deadline and the source footage.

  2. State what can be used: footage, music, voice, logo and names. Do not assume a public URL is a remix licence.

  3. Agree on revisions and acceptance outside the local practice workspace before real work begins.

  4. State payment terms plainly in your agreement. Never describe a local review button as escrow, hiring or payout.

Draft a brief